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Fred Hutch Cancer Center
Project
Brand Campaign
Objective
Fred Hutch and Seattle Cancer Care Alliance merged and created a more seamless process between cancer research and cancer care. Fred Hutch looked to us to create a campaign that reflected this merger and their new branding that came out of it. We created a campaign that used their logo as interlocking shapes which reinforced our strategy of research and care coming together to make life beyond cancer a reality.
Credits
ACD: Margot Belyea // Copywriter: Josh Gold, Olivia Macdonald // Art Director: Matt Stein // ECD: Paul Catanese // CCO: Eric Silver // Photographer/Director: Chris Hornbecker // Agency: Cronin
Awards
40th Annual Healthcare Advertising Awards // Best of Show
Results
200 million impressions in the first 3 months
